Customer journey mapping in 7 passi: struttura della mappa, moment of truth, customer journey B2B e journey analytics per trasformare i dati in decisioni.
SEO international : choix de structure, hreflang, localisation du contenu, signaux de confiance et mesure. La méthode pas à pas pour un site B2B multilingue.
Build a content marketing strategy that ties content to revenue: the seven steps, a simple framework, real examples and the metrics worth tracking in 2026.
Web-Performance-Optimierung mit Plan: LCP, INP und CLS richtig messen, Ursachen finden und in einer sinnvollen Reihenfolge beheben. Mit Grenzwerten und Tools.
Définir son positionnement de marque : méthode en 6 étapes, axes de différenciation, territoire de marque, renoncements et signaux pour savoir quand repositionner.
Cos'è la pubblicità programmatica, come funzionano DSP, SSP e aste in tempo reale, CTV, PMP, targeting contestuale e brand safety. Guida pratica per aziende.
Compare the main brand architecture models, from branded house to house of brands and hybrids, and learn how to pick the structure that fits your business.
Facebook e Meta Ads nel B2B: targeting con dati first-party, Lead Ads o landing page, integrazione CRM, budget e KPI per arrivare a lead che diventano clienti.